Sergey Zhigaltsev, Permanent Army Author
The games are omnivorous! With pleasure “chopping” to the Asian Gravity Rush 2 and fads enemy hearts at Sniper Elite 4, fights for intergalactic justice in Halo and is happy to spend years of life in mobile games.
Among Russian gamers, it is believed that the consoles of the company Nintendo -These are such cute trinkets: played for one or two months, and you can throw it on the farthest shelf. However, the release of Nintendo Switch put everything in its place. "Big N" fights for a place under the sun, the prefixes are sold on every corner, and about The Legend of Zelda It seems even those who did not know about the existence of Link, Princess and evil Ganon spoke. The editors of the gambling tells about the successes of one of the most amazing platforms of the new time.
A little about the past
The entire Nintendo game history can be divided into two, albeit very conditional, period. The first of them is an attempt to withstand the technological race. It began exactly at the moment when the first batch of Family Computers, an 8-bit miracle that has forever changed the world, came off the assembly line-in Russia it is more known as Dendy.
For a very modest amount, gamers received excellent iron, the opportunity to try hundreds of arcade hits and – most importantly – touch the world of virtual entertainment at home, and not in an arcade salon, among the smoked walls and a dubious audience.
Of course, an attentive reader will notice: wait, because it was Atari and her competitors! That's right – it was. But she has already left the scene to the release of Famicom. The market collapsed, and a new. The banner of the winner was just a large n.
Although everything, of course, was not so simple. The company risked. In Nes (Western name Famicom) no one believed. https://sister-site.org/donbet/ I even had to block the design – make the prefix more like a regular video recorder. Even the cartridge format was changed – go try to put this giant, without an adapter or any other dancing with a tambourine in the Japanese version of the prefix.
Design in the style of "VideoMagneton" was not chosen by chance. With its help, Nintendo wanted to distance himself from competitors' mistakes.
The success of Nes was waiting for a colossal. Children asked the console from parents for Christmas, a thematic magazine was published, the shooting of advertising films, videos and even animated series began. Nintendo was on a horse overnight and held the status of a leader up to the appearance of Mega Drive/Genesis on the market Sega.
However, it was not everything smooth here. Albeit late, but the authors of Mario answered the daring attack of competitors. Their 16-bit Super Nintendo went around Mega Drive in everything: sound, quality of picture, design … Therefore, it is not surprising that it was SNES in the end.
Then not the most successful Nintendo 64 (Ultra 64 in girlhood. – approx. Gambling), the wonderful GameCube … all these devices united one thing – with their help N wanted to show what it was capable of in technology. For example, the "cube" significantly exceeded the power of the top PlayStation 2. But – alas – did not go to the people, leaving the glory of the "prefixes for children".
The frantic success of WII never helped Nintendo sell its direct continuation. WII U turned out to be unnecessary to third -party developers and gamers.
Later Nintendo realized: it's time to change something. 360 degrees U -turn, and a Wii – platform appears on the stage, professing the principle of “graphics of nothing – innovation everything”. A weak picture (a little better than on Gamecube!) The approach was redeemed: innovative, fragmented on all fronts. Success was colossal. If you calculate the number of boxes sold with the system, it turns out that Nintendo managed to haul to the PlayStation 3 and Xbox 360. Sony He did not help Move , A Microsoft – Kinect. Too late they rushed to invent the answer.
One way or another, the WII -inspired success, Nintendo managers decided to release its direct continuation to the market. The miracle did not happen. The world did not understand the "tabletoconsol", and independent developers soon lost interest in it. We will not analyze the causes of the failure of the system here, but let's say that Nintendo Switch is an attempt to break into the upper league again. And while N everything develops relatively successfully.
The concept of generation
The keyword of the Nintendo marketing company is “accessibility”. With Switch you can play literally anywhere: in the square on a bench, at home for a TV, in a shopping center, in a train or plane. Yes, at least in need. A hybrid concept combined with a fairly powerful, by mobile standards, iron gives a Switch advantage in those areas where competitors simply graze. For example, in the sector of company entertainment. What competitors can provide? Guitar Hero? Yes, what else? The "seriousness" PlayStation 4 and Xbox One simply does not fit with the idea that entertainment should be … simple.
Nintendo does not have such a problem at all. Her Switch is a hybrid not only in the sense of technology, but also conceptually. If you want a figurative Skyrim (I haven't come out yet, but on the way. – approx. Gambling)? There is nothing easier. Want in the park, sitting on a bench, in racing on one screen drive with a friend? And such a function is. That is why it is a little strange to see attacks on the console library. “Big N” and its partners extremely correctly form the system library, not walking along the path of Sony with its attempt to turn ps vita/psp into a portable version of home systems.
However, the hybridness of the device allows you to release fairly serious projects. In addition to continuing the cult The Legend of Zelda, now gamers can enjoy, for example, Deluxe version Mario Kart 8. These arcade races, on the one hand, are quite serious (not penny nonsense from Google Play, but a series with deep roots!), but on the other, they are great for both relaxation at home and for a break somewhere on the picnic.
And a lot more
In addition, this year the platform will be visited by a whole clip of superchites.
Splatoon 2
Exit date: July 21, 2017
Continuation of the sensational multiplayer hit from the library wii u. Even more colors, a sea of fun and many network battles. One of the pearls in the selection for Switch.
Sonic Mania
Exit date: August 15, 2017
If you belong to those who do not have a soul in classic, two -dimensional, “sonica”, you (definitely) will like this platformer (definitely). Everything is done here as getting up. Of course, besides Switch Sonic Mania Other consoles will also visit. Just drag a PS4 bus with you and a TV is not the best option, don't find?
Pokken Tournament DX
Exit date: September 22, 2017
The release of thematic fighting playing for the industry is not news. Pokken Tournament DX , How easy it is to guess – variation on the topic "Pokemon". The style of small monsters is preserved quite correctly, and the game itself will be able to please those who have already driven cute roles with 3DS to death.
Fire Emblem: Warriors
Exit date: Autumn 2017
In the past, Nintendo already had the experience of supporting Musou games with his characters in the title role. For those who are not familiar with this phenomenon, here is a small explanation. We are talking about a kind Dynasty Warriors , Only instead of a thousand Chinese are familiar heroes. Surprisingly, it is popular. And what else!
Xenoblade Chronicles 2
Exit date: 2017
The continuation of one of the best JRPG recent years simply cannot be bad, is it? So Nintendo thinks so, and therefore in his advertising campaign takes a separate place under the PR Xenoblade Chronicles 2. Despite the great stir, no one is erased about the transfer of exit yet.
The Elder Scrolls 5: Skyrim
Exit date: Winter 2017
Severe artillery goes into battle. The portable version of Skyrim has focused on the time of the debut video Nintendo Switch. Then still Bethesda , Recall, I tried to withstand a good mine with a bad game and stated that TES 5 for Switch did not officially exist. No one believed. So far – one of the most ambitious and large games in the line for the system from "Big N". Study Skyrim on an airplane or train without “crutches” in the form of a laptop – what could be better?
We emphasize that the games described above is, firstly, not all that will look at Switch this year, and secondly, in the future, gamers are waiting for a lot of tasty. For example, a full continuation Metroid Prime – a series that has little heard from the time of the original WII. Apparently, the time of Samus has come again. Unfortunately, the project is still without the release date.
Russian successes
However, one of the most important victories for Nintendo was the victory of the marketing. Previously, the company paid unforgivably little attention to working with the regions remote in the ideological sense. Those who were once at the end of the zero, being somewhere in Chelyabinsk, tried to find cartridges for DS, must remember the seller’s surprised face, who did not hear about the existence of such a miracle of technological thought.
Sometimes it reaches a ridiculous. I well remember how an employee of one fairly famous retail network tried to prove that a two -screen system from N exists … only in pink color. Obviously, in addition to the "dogs and haze" games for her either did not exist. In the picture of the world of that seller, in any case.
Such a controller is required to buy for those who love classic gaming. The benefit in Russia to get the device more than real.
Gradually Nintendo tried to improve the situation with Russian retail. The opening of his Internet site, more or less active advancement of Wii U (at least knew about its existence outside Moscow and Peter)-all this will seem strange to some kind of fan of Sony, accustomed to that all loud hits are on shelves on the day of release. But this was important for those who saw the same Gamecube only in pictures in few specialized magazines. Laughter through tears, and only!
Nintendo Switch originally passed the fate of being oblivious in the farthest corner of the warehouse. A giant campaign to promote the device has unfolded throughout Russia. Expensive advertising, operational importing new boxes for points, active work with the community and, most importantly, the localization of key hits and official trailers. Yes, not any "rabbids", but the real The Legend of Zelda. Those who remember how things were with the translation of blockbusters for WII and WII U, in this place are simply obliged to let a mean male tear. The difference is obvious!
We do not sink very much against the truth, if we say that the start of Switch can be considered successful. According to the beginning of May, about three million devices dispersed around the world. Nintendo bosses, this trend, obviously, is quite satisfied with. Of course, immediately after the publication of data on sales, skeptics on the network claimed that, they say, Wii U was also successful at the beginning of its life cycle. Such insinuations "Big N", according to tradition, prefers not to comment on. But (and this is very reliable information) decided to increase the production of Switch itself. What will happen next-see, see.
However, it will not be boring. And this is already obvious.
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